eCommerce: McGraw-Hill Shop, Upsell

McGraw-Hill wanted to implement an upsell feature on its newly overhauled eCommerce site. In order to do this successfully, it required the latest and most effective language, while maintaining brand identity. Knowing the audience — which, in this case, was students who already know which products they’re buying — is key to generating user-friendly copy.

I conducted research to develop the proper language and tone for the upsell feature, and reviewed the marketing team’s objectives to ensure that I delivered the best product.

Reinventing McGraw-Hill’s eCommerce site increased digital product sales by 30 percent for both its Connect and LearnSmart products.

The slideshow below is a copy deck that contains all the new language I proposed. Several pages do not contain annotations because copy there was previously proposed, and then approved and implemented.

 

eCommerce: McGraw-Hill Shop, Chegg

To bring more traffic to its eCommerce site, McGraw-Hill Shop, McGraw-Hill paired up with Chegg, an academic company that specializes in online textbook rentals and homework help, among other things. To help make the user experience smooth — and to make it usable for the target audience: students — I implemented commonly used and informal language. See the slideshow below.

eCommerce: McGraw-Hill Shop, AMP

McGraw-Hill Education’s eCommerce site, McGraw-Hill Shop, integrated AMP Agency’s LearnSmart Advantage website to support and promote all five products within the LearnSmart Advantage suite. I developed the copy for the integration, as seen in the slideshow below.

eCommerce: McGraw-Hill Shop, Promo Codes

McGraw-Hill implemented a new promotional-code feature on its eCommerce site. In order to do this successfully, it required the latest and most effective language, while maintaining brand identity. Knowing the audience — which, in this case, was students who already know which products they’re buying — is key to generating user-friendly copy.

I conducted research to develop the proper language and tone for the promo-code feature, and reviewed the marketing team’s objectives to ensure that I delivered the best product.

Reinventing McGraw-Hill’s eCommerce site increased digital product sales by 30 percent for both its Connect and LearnSmart products.

The slideshow below is a copy deck that contains all the new language I proposed. This copy deck is not traditionally annotated because the copy was new.