Web analytics: McGraw-Hill Education

Devising original content strategy and applying comprehensive project management is key to growth and improved reception. Every month I gather performance and web traffic data for the Digital Success Academy (DSA) — McGraw-Hill Education’s Connect platform support site, the content for which I also develop — using Google Analytics. I then analyze the data and use it to make and recommend changes to the site design and content.

Below is a year-to-date DSA analytics report from the month of September. Click to enlarge.